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THE DOSSIER.
Explore and learn more about our insight, production, knows, and hows before our next collection release.
KAREN SHUMATE
CHIEF EXECUTIVE OFFICER
Karen Shumate is a woman of remarkable depth, embodying the essence of dedication, intellect, and artistry. A devoted mother and a well-marinated savant in her field, Karen has cultivated a career marked by analytical prowess and entrepreneurial ambition. With an extensive background working as an analyst for several reputable companies, she has honed a keen understanding of business, strategy, and precision—skills further sharpened by her tenure in the insurance industry.
However, Karen’s true passion lies in the art of creation. A relentless seeker of knowledge, she has spent over a decade meticulously researching, studying, and perfecting her craft in fragrance formulation, candle-making, skincare, and beyond. Her natural curiosity and drive for excellence have propelled her beyond the conventional, transforming her into a master of olfactory artistry and skincare alchemy.
Karen's journey began in education, where her innate ability to guide and inspire first took root. Yet, her passion for innovation and self-expression led her to establish Inspired By Ruach and Inspired By Ruach LLC, a Black-owned, all-female fragrance and beauty brand that stands as a testament to perseverance, heritage, and refined craftsmanship. As the founder, she has built a brand that merges ancestral inspiration with modern luxury, challenging industry norms and redefining the standards of artisanal beauty.
Through unwavering dedication and a spirit of ingenuity, Karen Shumate continues to shape the world of fragrance and beauty, leaving an indelible mark on an industry often resistant to change. Her journey is one of resilience, brilliance, and boundless creativity—an inspiration for generations to come.
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